Even the Copywriter Knows You’re Incompetent…
If you attend birth in homes and birth centers, you’ll seldom encounter emergencies, but when crisis occurs, lives hang in the balance! It is difficult to remain proficient in skills so seldom practiced, yet pregnant women rely on your expertise in an emergency.β

So says an advertisement for a textbook for midwives on obstetric emergencies that appears on the website of Midwifery Today, a self-described business whose mission is βto return midwifery care to its rightful position in the family; to make midwifery care the norm throughout the world; and to redefine midwifery as a vital partnership with women.β
And that, friends and enemies, sums up a key problem with direct-entry midwifery.

